Section: Industry News
Funkita is proud to announce a major sponsorship deal with young Canadian swimming prodigy Summer McIntosh on her journey towards the 2024 Paris Olympic Games.
Ferkul joins the Executive Team of the National Sport Federation after serving more than ten years with Scotiabank, most recently in the role of Director & Head, Canadian Sponsorship Marketing.
Gatorade Sees Double-Digit Growth In First Quarter
Gatorade generated double-digit growth in the first quarter, according to the quarterly conference call of its parent, Pepsico.

Brooks Takes Top Spot In Performance Running Market
Brooks Running said that in the first quarter, it took the top spot in the U.S. national performance footwear market for the first time, with 22 percent dollar share across all U.S. channels—athletic specialty and sporting goods, mid-tier, premium, and shoe chain.
NPD Says That Retail Sales Slow For Industry Leaders Nike and Adidas in Q1
Footwear retail sales stalled in Q1 compared to the same period a year ago, data from the NPD Group’s retail tracking service showed.
Canadians want brands to help them be more green
Canadian consumers don’t just want to hear brands talk about sustainability. They want the companies they buy from to support their own efforts to be more sustainable and to proactively address environmental issues.
Three hundred young athletes from across Quebec elevate their hockey game with Scotiabank's Girls HockeyFest
Scotiabank is bringing Girls HockeyFest to Quebec, elevating the game for 300 girls and women throughout the province. In partnership with the Montréal Canadiens, the free event aims to advance the game for girls province-wide with both on-ice and off-ice comprehensive training sessions. Girls HockeyFest is one element of Scotiabank's hockey for all commitment to make hockey more inclusive and accessible for all Canadians coast-to-coast.
L.L.Bean Continues Expansion In Canada With Five Retail Stores To Open In 2022
L.L.Bean announced the continued expansion of its footprint in Canada, with five stores scheduled to open this year. In partnership with Jaytex Group, L.L.Bean will increase its store count from 8 to 13, including its first brick-and-mortar store in New Brunswick, creating approximately 150 new full- and part-time jobs.
Amazon Opens Up Prime Delivery Service To Other Retailers
Amazon, on Thursday, launched a new service, Buy with Prime, that lets third-party merchants use its shipping and logistics network to fulfill orders on their sites and its 200 million-plus Prime customers.
Lululemon to Add Men’s Footwear as Part of New Five-Year Plan to Reach $12.5 Billion in Revenue
Lululemon is making plans to expand its men’s business, including the addition of footwear, as part of a larger five-year growth strategy to double revenue to $12.5 billion by 2026.
Canada Sporting Goods Association and Green Business Bureau Join Forces
Green Business Bureau (GBB) has partnered with the Canada Sporting Goods Association (CSGA) to bring the GBB sustainability program, framework, and certification to Canada’s sporting goods industry. GBB and CSGA are working together to make businesses more sustainable and protect our planet and workers by enabling businesses to manage a sustainability program and verifiably demonstrate their sustainability to their employees, customers, and partners.
New Health & Dental Insurance for CSGA Members
We’re excited to introduce Health Plus Insurance as one of our newest member benefit partners. Offering health, drug, dental, and travel coverage, Health Plus plans offer excellent insurance at affordable rates.
FlipGive launches the only end-to-end fundraising and financial management platform, specifically designed for youth sports teams
FlipGive today announces the launch of the leading, all-in-one platform for team fundraising, budgeting and finances. This continues the company's mission to make sports more affordable and accessible for youth across North America. Having identified an equality gap in youth sports, FlipGive has tipped the financial scale for more than 50,000 teams, allowing more kids to access the physical and mental health benefits of sports.

ISPO: Six Megatrends To Shape Sporting Goods’ Future
ISPO has identified six underlying “megatrends” guiding how individualization, connectivity, urbanization, sustainability, and other trends impacting the sporting goods opportunity are evolving.
Brands get the ball rolling on soccer strategies
Well, we did it: the Canadian men’s national soccer team will (finally) compete in the FIFA World Cup.

Soccer has been kicking around on Canadian pitches since before Confederation, but it was not until 1948 that the Dominion of Canada Football Association, later renamed the Canadian Soccer Association, became a member of FIFA.d
Nike, Adidas Make Top 10 Valuable Brands List
Nike and Adidas ranked among the top 10 most valuable apparel brands, with the former taking the top spot — again.

Brand Finance’s annual review revealed that the Swoosh’s brand value jumped 9% to $33.2 billion but still isn’t at the level it was two years ago. Last year, Nike’s brand value dropped 13% from 2020 to $30.4 billion but still managed to hold the top spot.
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