Section: Member News
Altitude Sports names Jason Grenier as Chief Financial Officer (CFO)
Jason Grenier will work on the development and evolution of the strategic plan and will deploy the company’s financial strategy.
Fitness Chains Dominate Entrepreneur’s Franchise 500 Ranking
Where does your gym rank?
Nike Is Suing Bape Over Alleged Copycat Sneakers
Bape was founded in Japan by Tomoaki Nagao and began selling products in the U.S. in the the mid-2000s.
Lightspeed Releases New Industry Report Showing Continued Success for North American Golf Courses
Lightspeed Golf data depicts another year of growth for the golf industry along with changing preferences from the younger generation of golfers.
Government of Canada announces financial support for Freestyle Canada
Investments will help the organization advance the sport of freestyle skiing in Canada, host international events and improve safe sport practices.
Adidas Signs Partnership With Inrange Golf
The announcement follows a series of partnerships for Inrange Golf.
Gymshark Cuts U.S. Staff; Plans To Cease Most U.S. Operations
The move will result in the layoff of approximately 65 employees.
"Having confidence in your wedge at address is hugely important...”
The results revealed 38% improved accuracy when struck off-center.
Latest Evolution of Milled Putter Line Showcases New Face Milling Technology and “Plus” Shapes for 2023
“New T-Series irons have proven to be the most advanced irons we’ve ever made..."
A bag that is optimized for its environment providing a better solution for the player.
TaylorMade Extends Contract To Full Equipment Deal with Brooke Henderson
“Brooke is a terrific athlete and one of the fiercest competitors in the game..."
Canadian Junior Golf Association partners with Srixon / Cleveland Golf Canada for 3 Years
Srixon to become the Official Ball of the CJGA Through 2025.
New lightweight shaft offerings make great wedge play accessible to all golfers.
Popular low-bounce option becomes seventh SM9 stock grind.
Canadian Junior Golf Association partners with Srixon / Cleveland Golf Canada for 3 Years
Srixon to become the Official Ball of the CJGA Through 2025.
Improved core technology raises the bar for the #1 Ball in Golf
New Models Provide Longer Distance, Lower Long Game Spin, and Greater Consistency
Launching in North America on February 3, 2023.
Canadian Junior Golf Association Signs Multi-Year Partnership with Nike Golf
Nike will be the Official Apparel & Footwear of the CJGA and Official Uniform of the CJGA Team Canada for the next three years.
Srixon/Cleveland Golf Announce Partnership with Arccos Golf
"Capturing and analyzing on-course data has long been an essential tool for the world’s top players..."

Comprehensively engineered for extreme backspin, Mizuno’s S23 wedges combine the precision and playing profile of a player’s bladed wedge with the aggressive performance of a toe-weighted design.
New TSR Hybrid Models Debut This Week on PGA TOUR
SOFT FEEL delivers impressive ball speeds while balancing distance and feel.
Salomon Names Global Chief Brand Officer
Mellin “pioneered” the relaunch of the brand’s footwear category.
Nike’s Mark Parker To Become Chairman Of Walt Disney
Parker served as Nike’s Chairman and CEO until 2020 when he became executive chairman.
Adidas Loses Trademark Lawsuit Over 3-Stripe Design
The two-week trial began on January 3.
Kingston swim coach Vicki Keith to be honoured by Canada Games council
Established in 2007, the Hall of Honour recognizes exceptional Canada Games alumni and individuals.
Canada Games Council Unveils Class of 2023 for Canada Games Hall of Honour
The Hall of Honour induction ceremony will take place on February 17, 2023 in Charlottetown, on the eve of the 2023 Canada Winter Games in Prince Edward Island.
BioSteel Cements Its Position as Sports Hydration Drink of the Ice and Becomes Official Sports Hydration Partner of Six National Hockey League Franchises
New Official Hydration Partner of the NHL Signs Multi-Year Team Partnerships with Anaheim Ducks, Carolina Hurricanes, Chicago Blackhawks, Columbus Blue Jackets, Pittsburgh Penguins, and Tampa Bay Lightning
Adidas To Merge Canadian And U.S. Operations
"This reorganization will allow for more speed and cohesion across the North American market..."
"Longer distances, improved feel, more control, and greater consistency are seen throughout each new iron set..."
Blizzard Launches All-New Freeride Collection
New Athlete-driven Rustler and Sheeva models are completely redesigned and built to PRESS SEND.
Nike - the Official Tennis Apparel & Footwear of the Ontario Tennis Association
Nike Tennis is distributed in Canada by Mint Green Group.
"We really focused on finding the perfect balance of versatility and consistency."
Fanatics Sells Majority Stake In NFT Startup Candy Digital
Candy Digital reportedly laid off at least one-third of its 100-person staff in November.
Athleta To Exit San Francisco HQ Space
New space could support expansion.
USA Triathlon Foundation Adds Four Members To Board Of Trustees
"Since the Foundation launched in 2014, our goal has been to build a diverse Board with myriad talents and a passion for multisport to guide the team and support individuals and organizations that open pathways to swim, bike and run."
Kitsbow Launches Online Second-Hand Gear Store
Re-use, recycle and repair apparel to keep it out of the landfill.
New Balance Sues Roma Following Adidas Sponsorship
The Italian newspaper reported that a verdict is expected on February 11.
Sports Medicine Report Forecasts Top Worldwide Fitness Trends For 2023
Wearables are certainly not going anywhere.
DC Shoes Co-Founder Dies In Snowmobile Accident
His YouTube channel became the most popular in motorsports history.
Nominations for Kraft Hockeyville 2023 are open to support Canada's most passionate hockey communities
Communities from coast-to-coast will compete for the chance to host an NHL® preseason game and receive $250,000 in arena upgrades.
Nominations for Kraft Hockeyville 2023 are open to support Canada's most passionate hockey communities
It’s time to discover how your power goes farther with the all-new ZX Mk II Woods.
CSGA Holiday Letter
Why Michael Jordan and the Air Jordan’s History in Italy Made Milan the Right Place to Launch World of Flight
It will also have several workshops, including customization of the Air Jordan 1 or Flight Jackets for members.
NFL, NBA Stars Betting On New Cycling League Becoming Spectator Sport
The National Cycling League will race in Miami Beach, Atlanta, Denver, and Washington, D.C. The league will track cyclists' biometrics among other technology innovations.
Qatar World Cup Fans On Pace for Record Spending
Fans have already passed the spending levels seen in Brazil in 2014!
Head to Quebec City for one of Canada's greatest winter events on snow
There’s something for everyone at the event, thanks to the lavish program spread out over two weekends.
Why Hisense Chose to Sponsor FIFA World Cup™: A Perfect Match Between Hisense and Football
Football as a Focus of Hisense Sponsorship Strategy.
Topgolf Announces Promotions To Leadership Team
Their leadership team has expanded.
New Balance To Receive AAFA’s Company Of The Year Award
New Balance president and CEO Joe Preston will accept the honor.
Picture Welcomes Freeride Athletes Chris Rubens and Timmy Taussig to the Team
A shared interest in human-powered adventures, community, and the fight against climate change fuel the partnership.
Kyrie Irving Covers the Nike Logo on His Sneakers and Writes ‘I Am Free’
The parting of ways comes a month after Nike revealed it had suspended its relationship with Irving and stated it would not launch his Kyrie 8 signature shoe.
MEC Sets out 2023 Plans with Investments in New Distribution Centre and Stores [CEO Interview]
MEC was first founded in 1971. The company has 21 standalone stores plus the three locations within Hudson’s Bay.
VF Corp. Is the Latest Major Footwear & Apparel Firm to Lose a CEO Amid a Turbulent Time for the Industry
This is the latest athletic and outdoor footwear chief to leave the top role in recent months.
Wolverine Worldwide to Divest or License Keds Brand and Wolverine Leathers
Hoffman previously said that this new reporting structure is a “natural progression” of the business.
Modern Golf to Open at First Canadian Place in Downtown Toronto [Exclusive]
The location will focus a little more on entertainment along with the golf club fitting component of the business.
SoulCycle Partners With ClassPass
Cycling is still one of the most popular in-person fitness reservations booked on ClassPass.
Why Tiger Is Switching Out a Piece of Gear for ‘The Match’
The five-time Masters champion hasn’t switched golf balls in 20 years.
One year in and Scotiabank's hockey for all platform is proving that Canada's game can, and will be, more inclusive for all Canadians
Scotiabank's commitment to making impactful, positive change in Canada's game – and it's working.
Government of Canada announces financial support for Canada Snowboard
Investments will help the organization advance snowboarding in Canada and improve safe sport practices.
Sustainable Performance Apparel Brand Zenkai Sports Raises $1M from Strategic Investors
Zenkai Sports announces investment from long-time Under Armour Executive, former head of the Canadian Olympic Committee, and leaders across entertainment, media and professional sports.
Blizzard Tecnica Announces 2023 W2W Hilaree Nelson Education Scholarship
The grants awarded will include coursework fees along with a pair of Blizzard skis and Tecnica boots.
Ciele Athletics Announces B Corp Certification
We want to continue to take the necessary steps to lower our footprint using sustainable and recyclable materials.
Sendit Gear Inc. partners with Profile Design
The brand whose products include aerobars, hydration packs, aero handlebar, and many well-known tri-gear, has chosen Sendit Gear as it’s partner in the aim to maintain, recapture and grow the brand across Canada.
Canadian Retail Sales Expected to Increase More than 20% from Pre-Pandemic for Holidays [Report/Interview]
The report expects the days leading up to Christmas to be the busiest of the season.
Zenkai Sports Sustainable Performance Apparel Brand Raises $1M from Strategic Investors
Zenkai Sports announces investment from long-time Under Armour Executive, former head of the Canadian Olympic Committee, and leaders across entertainment, media and professional sports.
Original Penguin Brand Ambassador Captures Australian PGA Championship
Smith sported Original Penguin’s Fall 2022 golf collection during his win.
Inov-8 Marks Anniversary With New Trail Running Shoe
It's the first to feature Graphene in its rubber studded outsole and foam-cushioned midsole for performance and durability.
Union Station opens outdoor ice rink for holiday season
Free skate rentals and lessons will be available throughout the season.
No risk. All rewards. For the first time sports fans can earn risk-free rewards.
NeXT Rewards launched November 30 for the NFL 2022-23 season., followed by the NHL in early 2023.
BET99 Signs Agreement with Genius Sports to Live Stream NFL Games in Canada
BET99 players now offered integrated watch and bet functionality.
How Women Were ‘At the Heart’ of Lululemon’s Footwear Line, Which Won the FNAA Launch of the Year Award
The brand has suggested that when it comes to footwear, it is only getting started.
Patagonia Sues Gap Over “Iconic” Fleece Design
The outdoor giant accuses Gap of willfully copying its Snap-T pullover.
The World Federation of the Sporting Goods Industry (WFSGI) Elects New Board of Directors
Annual Meetings, General Assembly and World Sports Forum highlight global teamwork, cutting edge services and thought-leadership to increase resilience of the industry.
PUMA announces title sponsorship of the Toronto Women’s Run Series
The multiyear deal will take effect January 1, 2023.
EY Partners with Canada’s Shopify to Help Retailers Scale E-Commerce Businesses [Interview]
"This collaboration with Shopify will help brands enhance their customer journeys, explore new channels and ultimately grow their businesses."
Arc’teryx Launches 1st ‘Pinnacle’ Concept Store in Vancouver’s Kitsilano Area [Interview/Photos]
This launch follows other ReBIRD Service Center openings in New York, Toronto, Boulder, Tokyo and Beijing.
'Look at us now:' Argos celebrate Grey Cup victory with rally at Maple Leaf Square
Streets were shut down in the area and hundreds of fans were able to see Argos players deliver speeches and hoist the Grey Cup trophy.
COVID-19 vaccine requirement lifted for Canada Games athletes, staff
Games to be held on P.E.I. beginning February 18.
Ontario Hockey League clamping down on mouthguard violations
League issues 22 misconducts over four days in an effort to get players to follow rules that say gnawing on the mouthguard — or not having one at all — is a no-no.
ECCO Opens Ossington Ave. Concept Store in Toronto to Test New Ideas [Interview/Photos]
The Ossington location will serve as a testing ground for any new ideas and if they succeed it will be applied to other locations throughout Canada and globally.
Canada is getting a new 200-mile race in 2023
"Celebrate our Rocky Mountain heritage, and highlight portions of the stunning Great Divide Trail."
Frito Lay Canada and Bauer X unite Canadian creatives for new capsule
The Made For The Moment Capsule collab drops 11.25.22.
CCM Hockey Partners with Lifestyle Brand Supreme to Create Iconic All Stars Hockey Jersey
Leading Hockey Gear and Fashion Brands Bring Hockey into Streetwear.
BET99 Signs International Soccer Superstar and Canadian National Team Supporter Sebastian Giovinco as Official Ambassador
Giovinco joins BET99's roster of elite professional athletes, including UFC Hall of Famer Georges St-Pierre, NHL All-Star Auston Matthews and two-time Olympian Alysha Newman. The Toronto FC all-time top scorer will lead Team Canada supporters at the BET99 SOCCER HOUSE watch party on for Canada's November 27 game.
Sports Distributors of Canada Host Buying and Marketing Show
There were over 600 attendees at the show, including members from stores across Canada and the U.S.
This new agreement will provide athletes with access to the top equipment and include exclusive Baseball Ontario Umpire apparel.
Under Armour to become title partner of Toronto 10K
The 2023 Under Armour Toronto 10K (formerly Toronto Waterfront 10K) will be held on June 17.
OVO Just Launched A New Collection Of Raptors Gear & It's A Big '90s Vibe
Prices range from $50 to $1000.
Blue Jays trade Teoscar Hernandez to Mariners
In other words, if you think the team is lesser today without Hernandez, you’re right.
Inov-8 Launches Hike-Run Hybrid Shoe
This shoe does it all.
Roots Announces CFO Transition
A talented and experienced executive, Leon will continue to build a strong foundation for future growth at Roots.
Brady, Curry, FTX Founder Named in $11B Class-Action Suit
The suit alleges the defendants "made numerous misrepresentations” about FTX. It claims U.S. consumers collectively sustained more than $11 billion in damages.
Sporting Goods at the 132nd Canton Fair Surge in Popularity
Consumers from around the world flock to the event.
Fellowship aims to increase representation for women in soccer and streamline career pathways for those pursuing a career in sports through the club.
Sports Excellence 2023 Hockey Congress & Dealer of the Year Award
For the first time ever, the Sports Excellence show floor included an e-bike pavilion where members were able to meet new suppliers and test out the latest models of electric bikes.
Sports Excellence 2023 Hockey Congress & Dealer of the Year Award
After over two long years, Sports Excellence brought their network of members and supplier partners together for a three-day Hockey and e-Bike Congress at the Toronto Congress Centre from October 24th to 26th, 2022. The Congress was well attended by Sports Excellence members, suppliers, and specially invited guests with over 400 people working and roaming the show floor of over 60 booths.
Canada promotes assistant coach Dennis Williams to guide world junior squad
Stéphane Julien, Brent Kisio and Alan Letang will be joining Williams' staff.
Netflix Interested in Purchasing Pro Sports Leagues, Rights
Netflix was reportedly in discussions to purchase the World Surf League late last year. The talks fell apart when the sides couldn't agree on a price tag.
Enjoy the biggest games from Canada's Sports Leader leading into the year-end sports season, including five months on LG.
adidas Canada and Indigo partner to bring wellness-inspired women's line and Indigo-exclusive LEGO Kids collection to Canadians
A new national, long-term partnership kicks off today with select adidas apparel now available at Indigo stores across the country and
This makes Baffin the Official Boot of the league and Grey Cup.
Foot Locker will continue to celebrate the holidays with its customers all season long with planned in-store celebrations and giveback moments at its stores globally.
Government of Canada announces financial support for Canada Basketball
Investments will help the organization develop basketball and wheelchair basketball in Canada and improve safe sport practices.
The new line of putters provides a premium combination of features and technologies at an irresistible price point.
Groupe Tecnica Canada annonce un changement de représentation pour l’Alberta, la Saskatchewan, le Manitoba et la région de Lakehead
Tristan est ravi d’assumer ce nouveau rôle.
Tecnica Group Canada announces representation change in Alberta, Saskatchewan, Manitoba, and Lakehead regions
Tristan is thrilled to take on this role.
Retail has Changed Forever in Canada as Consumers Shift Online Following Pandemic [Google Report]
"As a result of the pandemic, Canadian retail has changed forever, but the rise in ecommerce has been durable and permanent."
Hockey Brand Sherwood Hires Famed Stylist Kesha McLeod as Its Fashion Director
Sherwood said it will begin to release its plans on how fashion and style will surface throughout the game in the coming months.
Sporting Life Reopens Renovated and Expanded Toronto Flagship Store with Expansion Plans [Photos]
The additional space includes a brand new 3,200 square feet bike shop, a premium sneaker shop, and an expanded tennis shop.
Canada's first ski resort just opened for the winter season
The original opening date was pegged at next week but opened a full week early thanks to recent storms.
Etnies Introduces 2022 Winterized Footwear Collection
The collection comes in multiple neutral fall and holiday colours.
Ryan Reynolds Reportedly Interested in Buying Ottawa Senators
The Vancouver native would reportedly prioritize keeping the Sens in Ottawa. The team is valued at $550 million and could sell for more.
NorthStar Gaming named an Authorized Sports Betting Operator of the NBA in Ontario
The agreement provides NorthStar Gaming with rights to official league data to enhance the player experience.
The Canadian Cancer Society Builds on Partnership with the NHL and the NHLPA with New Awareness Campaign
Powerful new Same Team campaign with the NHL Alumni Association invites hockey players and fans to look past their jerseys and come together to change the future of cancer.
89 Special Olympics Team Canada Athletes Will Be Representing Special Olympics Team Canada at the Special Olympics World Games in Berlin.
From Forza Azzurri to Forza Canada! Budweiser Zero Signs International Footballer Sebastian Giovinco to inspire Italian Canadians to come together and cheer on Canada at the 2022 FIFA World Cup™
Giovinco and Budweiser Zero, an official sponsor of the tournament, are calling on passionate supporters of the Azzurri to support Canada this time around.
Canadian Paralympic Committee and Pfizer Canada renew long-time commitment to growing Paralympic Movement through 2025
Pfizer Canada also making donation to Paralympic Foundation of Canada.
The North Face's Myia Antone and the Reappropriation of the Squamish Territory
Snowflakes fall slowly around us. Covered in snow, the mountains and the trees blend into the horizon, in the middle of a picturesque landscape.
Body Fit Training Opens First Canadian Location, Sets Sights On U.S. Growth
This showcases the company's North American growth since being acquired last year.
BPA Found Not Only In Sports Bras, but Also Other Athletic Wear, According to Watchdog Group
The Center for Environmental Health found that sports bras sold by many major athletic brands contained BPAs well over the safe limit.
MLSE study finds barriers still exist for youth in sports post-pandemic
"Not every young person has the same access to sport and they want to change that."
Original Penguin Golf Launches Women’s F22 Collection
A functional approach with a retro aesthetic.
Foot Locker And Gap Pull Yeezy Product From Stores
"We will not be supporting any future Yeezy product drops."
Kelseys celebrates the NFL with a chance to win a VIP Super Bowl experience and jersey giveaways
Guests will have the chance to win one of over 500 prizes, including Super Bowl tickets.
GoodLife unveils new marketing campaign that reclaims fitness for everyone
Real-life fitfluencers demonstrate the benefits of being active, connecting with others.
Canada's go-to outdoor retailer has opened three Hudson's Bay shop-in-shops in the Greater Toronto Area and launched nationally on The Bay's online marketplace.
Peloton Extends Refund Period For Recalled Tread+ By Another Year
Peloton recalled around 125,000 of its Tread+ machines and its 1,050 Tread products.
Study Shows Women’s Sport Sponsorships Expanded 20 Percent In 2022
Nike and Adidas were the top brand partners for both professional and collegiate sports.
Team Canada on Quest for Gold Against World's Top Athletes of the Original Extreme Sport
Upcoming 2022 STIHL TIMBERSPORTS® World Championship Revving up for October 28-29 Competitions in Gothenburg, Sweden.
Lacrosse camp looks to grow Canada's national summer sport in the North
Camp comes as Canada Summer Games cuts lacrosse from 2025 competition.
GoodLife Fitness supports education for Indigenous youth through Indspire scholarship
Call for applications open to Indigenous youth interested in health and fitness careers.
Maple Leaf Alumni Puck Drop in Indigenous communities Symbolizes the Future of Indigenous Sport Tourism in Ontario
Toronto Maple Leaf legends will hit the ice this October in two star-studded alumni games supported by Indigenous Tourism Ontario hosted by Wikwemikong Tourism and Taykwa Tagamou Nation.
High BPA Levels Found in Popular Sports Bra and Athletic Gear Brands
Usually when a person dons workout attire, they are hoping to do something positive for their health.
Inter Milan For Sale With Reported $1B Price Tag
Forbes last valued Inter Milan at $1 billion. Suning Holdings purchased a majority stake in the club in 2016.
Neurovine Cognitive Pacing Solutions Partners with Atlético Ottawa Soccer Club
Neurovine, a leader in EEG-based cognitive pacing solutions, is excited to announce that they are partnering with Atlético Ottawa to optimize the performance of their athletes.
Government of Canada recognizes the national historic significance of Tackaberry Skates
A Canadian innovation, George Tackaberry's namesake hockey skates were game changers.
adidas Celebrates Six Football Clubs With Thematic Sambas
Featuring Real Madrid, Manchester United, Juventus and more.
Canada eliminated from wheelchair rugby worlds by U.S. in quarter-finals
The Canadians won silver at 2014 worlds and are searching for their first world title since 2002.
Canadian Natural brings fourth annual Walk Across Canada to Servus Sports Centre
Canadian Natural Resources Limited is challenging residents and regional visitors to complete the 8,261-kilometre Walk Across Canada from October 15 to November 30, 2022.
Sports Excellence Announces New Teammate
Your family is unique, and so are we.
Nike Adds New Restrictions For Resellers
Previous sanctions that remain in place include the company’s ability to restrict sales, cancel orders and suspend or close accounts of suspected resellers, according to Complex.
Hamilton Marathon returns with scenic new course and same great focus on community
The Hamilton Marathon Road2Hope is scheduled for Nov. 5-6.
MLS Draws Record Attendance for 2022 Season
More than 10 million fans attended an MLS game. On Disney networks, viewership reached 356,000 P2+.
Original 16 Joins Calgary Flames Starting Lineup
This first-of-its-kind partnership marks the coming together of two western Canadian companies to provide beer choices for Calgary Flames fans at the Saddledome.
JD Sports Opening Eighth Store in Canada in Bramalea City Centre
JD's newest store is scheduled to open on October 15.
Source For Sports Welcomes Players Back with A New Brand Look
Canada's largest sporting goods retail buying group, unveils a new brand identity to its customers with the start of their “Back to Hockey” campaign this season.
A Tribute to Ed Pascal
Crocs Celebrates 20th Anniversary by Giving Away Thousands of Free Shoes This Week
Throughout the month, it will continue to drop exclusive product, including noteworthy collaborations.
adidas to Open New-Format adidas Originals Storefront in Prominent Space at The Well in Downtown Toronto [Renderings/Interview]
Once complete, The Well will offer space for 5,000 new office jobs, 1,200 new retail jobs, and over 1,700 new residences split between three signature condominiums and three purpose-built rental residences.
Adidas Extends Partnership With Arsenal
Arsenal previously had kit deals with Nike and Puma during the late 1990s and 2000s.
Peloton Partners With Hilton Hotels
Hilton is the first hospitality brand to feature Peloton’s bikes across its U.S. hotel portfolio.
P.volve To Open First Canadian Fitness Studio
Beyond the Canadian market, P.volve said it aims to award 250 studios in the U.S. by 2025.
Athleta Launches Resale Program
The platform builds on sister brands the Banana Republic and Gap’s existing partnership with thredUP’s Resale-as-a-Service service.
Rossignol Group Chooses WINTERSTEIGER for Racing Service
A partnership built on innovation, quality, and trust.
Canada will drop COVID-19 vaccinate mandate for visitors, including professional athletes, in October
Unvaccinated athletes were previously unable to play in Toronto and other Canadian cities.
Sales of Summit Series collector products will help raise funds for the Ukraine Humanitarian Appeal.
Minister St-Onge announces Canadian Parks and Recreation Association as a national recipient of the Community Sport for All Initiative
Investment of $8 million will help remove barriers to sport and encourage accessible local organized sports.
CPRA announces exciting new $8M investment in recreational sport Reaching Each and Every One: A Community Sport Intervention
This funding will allow CPRA to support community-led projects that remove barriers and increase participation rates in recreational sport for underrepresented groups, in particular, Black, Indigenous, racially diverse, 2SLGBTQQIA+, low-income and newcomer populations, and people living with disabilities.
Alpine Canada board chair donates over $1 million to help athletes pay for races
Tim Dattels provides largest philanthropic gift in organization's history.
Offline by Aerie Launches in Canada with 2 Stores
Offline’s clothing is geared to those working out, going outside or even relaxing at home.
The Adidas Yeezy 700 MNVN Laceless ‘Analog’ Drops Next Week
The laceless Adidas Yeezy Boost 700 MNVN “Analog” colorway will be released on Oct. 6 at 11 a.m.
Lululemon to Launch Its Own At-Home and In-Person Fitness Platform With These Major Partners
Introducing Lululemon Studio!
Original Penguin Launches Fall 2022 Racquet And Paddle Collections
The Fall 2022 collections “combine heritage, flair and function, fusing a traditional racquet aesthetic with advanced performance technologies that can be worn comfortably and confidently.”
Amazon Adds Second Prime Shopping Event In October
This is the first time the retailer is giving consumers two Prime shopping events in the same year.
Shred into Ski Season with Club Med's New All-Inclusive Ski Resorts and Offerings
With bookings for Club Med's all-inclusive ski resorts in Canada and the Alps currently trending, Canadians are already planning their upcoming ski vacations following two years of travel restrictions.
Stamp celebrates the shared experience millions of Canadians had watching Team Canada's epic Summit Series victory 50 years ago
Special video also released with prominent Canadians sharing their Summit Series memories
Canadian Olympic Committee signs agreement with independent safe-sport program
Stakeholders to be granted access to national integrity commissioner by Dec. 21.
Roger Federer bids farewell in last match before retirement
Spectators came from all over, no distance too far to travel, no expense too great.
WFGIAC Announces Canadian Sports Sponsorship with Pinty's Grand Slam of Curling
Along with in-venue opportunities, this partnership will include WFGIAC commercial spots on national television live on Sportsnet during exclusive Grand Slam coverage, plus targeted digital ad units as well as sole sponsor in the Life Insurance category.
Sports Excellence Corporation Launches Exclusive In-House Brand: EOS – Essence of Sport
The EOS line made its debut in September 2022 with a bold new baselayer and accessory line. Shirts, pants, jocks, bags, socks, and skate soakers are all included in the lineup.
The new family features five unique iron models developed USING Swing DNA data from over 350,000 real golfers.
Canada Soccer’s Men’s National Team have announced their squad for the upcoming September 2022 international window with matches against Qatar on Friday 23 September.
Roger Federer says he's retiring from tennis after upcoming Laver Cup
Swiss star to end career with 20 Grand Slam titles, 103 singles titles.
Jets welcome Canada Life as first-ever jersey patch partner The partnership is part of the NHL's new Jersey Advertising Program
The partnership is part of the NHL's new Jersey Advertising Program.
Michael Jordan ‘Last Dance’ Jersey Sells for Record $10.1M
Jordan’s jersey from Game 1 of the 1998 NBA Finals was auctioned off at Sotheby’s for $10.1 million. The original estimate for the jersey was only $3-$5 million.
Kanye West Seeks To End Relationship With Gap And Adidas
Gravante said West plans to open Yeezy retail stores.
Report: Steph Curry Nearing $1B Lifetime Contract With Under Armour
Curry left Nike in 2013 for a roughly $4 million per year deal with Under Armour.
Patagonia Founder Yvon Chouinard Transfers Ownership of Business: ‘Earth Is Now Our Only Shareholder’
The decision comes as an alternative to selling the company or taking it public, Chouinard said.
Skechers and Brooks Settle Infringement Suit Over ‘5’ Mark
Skechers said in the initial complain that a court in Germany had already blocked Brooks from using the confusing mark there.
BMO kicks-off partnership with international soccer star Alphonso Davies with a new campaign to grow the game together
The campaign comes as Canadian soccer is enjoying a moment on the world stage.
Swagman Promotion
Join us in thanking Michael for his years of service.
Perry Grago Resigns
We wish him success in his future endeavours.
Altitude Sports Names Entrepreneur Raff Paquin CTO
He will contribute to the growth of Altitude Sports’ Marketplace, the continuous renewal of the technological infrastructure, as well as development in different markets.
KOMBI Nomination and Job Posting
Founded in 1961, KOMBI is the Canadian leader in winter accessories.
David McCartney Joins Big Rock Sports as President
He will join the executive team at Big Rock’s home office in Graham, NC.
GRIT lets Python out of the bag: Releases New Python 900 Hockey Glove
The Python solves a long standing tradeoff in Glove design.
Head Canada Adds Management Strength to its Sales and Marketing Team
Zoe will be based in Calgary while working closely with the Marketing, Sales and Operations team in Guelph, ON.
The 33rd Annual 65 Roses Ladies Golf Classic is Fundraising for a Cure!
Events like this one are more important than ever for their support of CF.
IRL Becomes the Official Group Messaging and Fan Chat Platform of UFC
In a first-of-its-kind global partnership, UFC and IRL launch "Join the Conversation" and "Social Tagboard" content features, bringing UFC's athletes and fans together around its biggest events on the fastest growing social message app.
This Runner Couldn’t Find the Right Shoes for Races, So She Launched Her Own Women’s-Focused Brand
The waitlist is open now, and Hilma confirmed it has already received thousands of signups.
IOC decision on 2030 Olympic host postponed until at least September 2023
Indigenous-led B.C. bid amid contenders to stage Winter Games.
Premier League matches, other British sporting events postponed after Queen's death
Play was suspended at BMW PGA Championship, while the Tour of Britain cycling race was declared over.
City of Toronto celebrates new class of athletes, builders, legends and volunteers during Toronto Sport Hall of Honour Induction Ceremony
It was the first time the event has been hosted in-person since 2019.
Puma’s First Metaverse Experience, Black Station, Debuts At New York Fashion Week
Puma Black Station is reimagined as an immersive and interactive place to experience the future of the brand.
Home-grown fitness chain Movati suddenly shuts its London gyms
A fitness chain founded in London is suddenly closing its two locations in the city.
Fearing cancelled hockey games, this northern Ontario league will pay for new gear for refs
Lower-tier games at risk of being cancelled without enough people willing to don the stripes.
These New Products and Categories Are Fueling Lululemon’s Growth
Lululemon isn’t just about leggings anymore.
Orangetheory Appoints President Of International
Before being selected for the job, Dun,lop was global president at CrossFit, LLC.
Decathlon Opens 1st ‘City’ Concept Store at Toronto’s Union Station [Photos]
Decathlon has been on a cross Canada expansion, which currently sits at twelve locations.
Hamilton Marathon returns with scenic new course and same great focus on community
Popular event scheduled for Nov. 5-6.
Partnership with Akim Aliu, Co-Founder of Hockey Diversity Alliance, Reinforces adidas Canada's Commitment to Fostering a Culture of Equality, Diversity and Shared Opportunity, Driving Change and Empowering Youth.
BioSteel Celebrates Toronto Blue Jays Sponsorship with Launch of New Limited-Edition Flavour
Hydration leader launches Blue Jays Blue Cherry sports drink in stores across Atlantic Canada and Quebec.
Former Maple Leafs coach Babcock resigns as coach of U. of Saskatchewan hockey team
Associate coach Cote to take over for Huskies after Babcock's 1 season with team.
Canada's men's basketball team is back on the road to the Olympics
FIBA World Cup qualifying resumes Thursday in Victoria.
Elite: Iconic Canadian brand Ciele Athletics launches a top-of-the-line collection
Available exclusively online
Women's professional hockey growing in North America, but in parallel universes
Women's professional hockey is expanding in North America, but remains divided.
New Canadian offshore sailing campaign launched, seeking to make history
A core team of Canadian sailors will manage the day to day running of the yacht's technical performance while the team embarks on a rigorous schedule of offshore training and race preparation.
Callaway Golf Company To Change Name To Topgolf Callaway Brands Corp.
The company expects the corporate name change to be effective on or about September 6, 2022.
History Is Made As Sarah Nurse Becomes First Woman Ever On The Cover of EA SPORTS™ NHL® Video Game
After winning a gold medal in women's hockey and breaking the points record at the 2022 Beijing Olympics, the Dulcedo talent graces the cover along with Anaheim Ducks player Trevor Zegras.
Lockhart to lead the launch and growth of Mint Green’s new Corporate Division.
Senior Sales & Marketing Executive Sarah Accettura Joins Can-Am Sales Group
Sarah is a well-respected industry veteran who brings to Can-Am a wealth of sales and marketing
experience in the General Merchandise space.
Canada’s MEC To Launch On And Shop-in-Shops Inside Hudson’s Bay
Later in the season, an extended MEC offering is set to debut on
Foot Locker Appoints New CEO, Dick Johnson To Retire
Johnson has had a three-decade-long career at Foot Locker, including serving as the company’s CEO since 2014, following two years as COO and holding multiple divisional leadership roles.
Nike And Adidas Settle Flyknit Infringement Lawsuit
The filing does not disclose the settlement terms.
SoulCycle to Exit Canada and Shut Remaining Location in Toronto
The company had planned a national expansion and ended up only opening three storefronts, two of which have already closed.
Zellers Stores to be Revived by Hudson’s Bay Company [Exclusive]
Included in the new rollout will be physical Zellers stores within existing Hudson’s Bay department store locations in Canada, as well as a website that will include a marketplace component.
Decathlon Canada Opens New City Concept Store in Toronto's Union Station
A First in Canada, the Concept Store Will Feature A Selection of the Brand's Top-Selling Gear.
Quark Expeditions, the global Leader in Polar Adventures, has expanded its overnight camping opportunities for guests in Greenland as part of this season's portfolio of immersive experiences.
Canada and Manitoba invest in sports and recreation infrastructure projects in Winnipeg and Neepawa
In addition, the Government of Canada will also support the development of multi-use trails in Neepawa with an investment of up to $550,000.
Dahlgren Socks launches their new Fall 2022 collection
With over 40 years of experience, and recently a new owner In-Sport Fashions, Dahlgren socks is focused on making socks that cultivateadventure, provide comfort, and all in a good design.
Acacia Agreement Exclusive Promo!
Acacia Sports is a premier manufacturer of high-quality sport shoes, specializing in Pickleball shoes and accessories.
French retailer Decathlon is opening a unique first-in-Canada store in Toronto
Downtown Toronto is about to have a new place to shop for affordable athletic gear.
Bianca Andreescu advances to 3rd round at National Bank Open in Toronto
Leylah Fernandez eliminated; Auger-Aliassime wins opening match in Montreal.
This demonstrates how Canada could reap even bigger rewards from encouraging more people to get active.
Allbirds Opens 2nd Canadian Storefront at Toronto’s Yorkdale Shopping Centre [Photos/Interview]
The Yorkdale Allbirds spans more than 2,400 square feet and features a bright and casual interior reflective of the brand.
Serena Collectibles Spike on eBay After Retirement Announcement
Sales of Williams collectibles surged 968% on its platforms on August 9. Searches of “Serena Williams” surged 771% on the website.
Occupancy Levels At Western Mountain Destinations Continue To Decline
Despite the notable decline in actual occupancy, especially in the peak months of July and August, daily rates remained almost unchanged.
Peloton To Face Lawsuit Over Availability Of Fitness Classes
The lawsuit followed Peloton’s decision in March 2019 to eliminate more than half of its estimated 12,000 on-demand classes.
EXEC: Canada Goose Not Seeing Demand Wane
“With just 43 stores globally, we have so much room to grow our retail store network," said Reiss.
"The brands distributed by ACS are recognized and solid brands, which align perfectly with the type of brands in the current portfolio of A1 Sport."
Canada West Announces New Corporate Partnership Strategy With The Building Blocks Group
The partnership will work with existing properties and create exciting new opportunities for sponsorship including regional Championships and digital media.
Adidas boss says LIV Golf a ‘normal evolution,’ wants to focus on player partnerships
LIV is being bankrolled by Saudi Arabia’s sovereign wealth fund, and critics accuse the series of serving to enhance the kingdom’s image despite persistent concerns about human rights violations.
Sports Distributors of Canada (SDC) celebrates 50 years!
Recently Sports Distributors of Canada (SDC) held their Buying Show & Marketing Convention in Niagara Falls, ON with members and vendors from across the country in attendance.
EXEC: Under Armour Looking For New CEO To Accelerate Growth
On May 9, Under Armour unexpectedly announced that Patrik Frisk would step down as CEO and board member on June 1, replaced on an interim basis by COO Colin Browne.
The lack of organization and feeling of clutter is enough to make any parent or individual crazy.
McLaren Automotive Steps into Sports Apparel with $450 Sneakers
McLaren Automotive worked with shoe label Athletic Propulsion Labs on the collection. The line of running-based shoes is available in five colors at a retail price of $450.
Taking proper precautions when getting into summer sports season
Young people tend to pay the painful price when it comes to sports injuries.
After 2nd major title, Brooke Henderson can build on Canadian sports legacy at British Open
24-year-old already most accomplished Canadian golfer ever with 12 titles.
CCM Hockey launches Limited Edition Gold Stick in collaboration with Sarah Nurse to celebrate her success and giveback to charity.
She set the Olympic record for most points and most assists in a single women's tournament.
Recipe Unlimited finds a perfect match with Tennis Canada and National Bank Open presented by Rogers partnership
The annual tennis tournament will host players from the WTA Tour on the grounds of the newly named Sobeys Stadium.
Public Golf Course Muskoka Highlands Giving Free Gas To Golfers Puts A Happy Spin On The Rise Of Gas Prices
"We want to be able to provide our neighbours with an escape that doesn't break the bank."
Nike North America GM Sarah Mensah Talks About Empowering the Next Generation at FN CEO Summit 2022
With this new title, she became the first Black women at the helm of the critically important region.
The Government of Canada invests $10 million to revive the National Bank Open in Montréal
Tennis Canada is receiving financial assistance from CED to enhance the Montréal tournament and position it for the future.
LeBron James & Partners Invest $30 Million In Canyon Bicycles
According to the Financial Times, the investment values the direct-to-consumer cycle brand at €750 million.
Adidas Won’t Renew NHL Jersey Deal After 2023/24 Season
Adidas had replaced Reebok-CCM in the seven-year deal.
Arc’teryx Debuts 1st-in-Canada ReBIRD Service Center in Newly-Opened CF Toronto Eaton Centre Store [Photos]
Additional Ontario retail openings for Arc’teryx are planned for later this year in the Square One Shopping Centre and Vaughan Mills Premier Outlet Mall.
Blue Jays Announce $300M Renovation to Modernize Rogers Centre
The project will be privately funded and partially completed for Opening Day 2023. It’s the first large-scale renovation in the building’s 33-year history.
Adidas Signs 15 Female Student-Athletes to NIL Deals to Celebrate 50 Years of Title IX
Title IX is now 50, and Adidas is celebrating in a major way.
Back-to-School Shopping Season Poised to Give Footwear a Boost
The results are encouraging for footwear brands.
Nike to Release Recruitment and Promotion Rates of Diverse Employees by 2024
The news comes almost a year after Nike shareholders voted against a resolution to disclose more details related to diversity, equity and inclusion progress in October.
The Reason Why Old Navy Has Indefinitely Ended Its Legendary $1 Flip Flop Sale
The last known instance of the legendary sale was in 2019.
Vans Accuses Walmart of Continuing to Sell Footwear Similar to Vans Shoes Amid Lawsuit
Vans previously declined to comment on the initial lawsuit.
Rawlings® Acquires Jack Corbett® Hollywood Bases®
Iconic Sporting Goods Manufacturer Expands Product Portfolio to become the ‘Official Base of MLB®’.
FanDuel Becomes an Official Sportsbook Partner of the National Football League in Canada
As part of the expanded North American partnership, FanDuel will have rights to use official NFL and member club IP in a variety of ways to engage fans in an authentic way.
3ICE Makes Zenkai Sports League’s Official Performance Apparel Provider
3ICE, a new six-team independent three-on-three professional ice hockey league in North America, has announced a partnership with Zenkai Sports to become the official performance apparel provider for 3ICE for its inaugural season, which opened on June 18 at Orleans Arena in Las Vegas.
ENVO and Sports Excellence Announce Strategic Partnership for Electric Bike Sales at Select SEC Retailers Across Canada
ENVO Drive Systems, a BC-based engineering firm focused on electric mobility, and Sports Excellence Corp. today announced the launch of a strategic partnership where select SEC retailers will offer ENVO e-bikes and other products through over 40 SEC retailers across Canada.
Altitude Sports raises over half a million dollars since 2017 through semi annual Alti Action fundraising initiative
Altitude Sports returned in May with its semi-annual Alti Action initiative, a fundraising program where customers can join the brand in giving to organizations that support the brands’ core values – living harmoniously with nature, promoting equity, and championing diversity environment, youth, and diversity.
Eagle Creek now distributed in Canada by In-Sport Fashions
In-Sport Fashions, a North American distributor of outdoor and lifestyle brands is officially distributing the historic travel brand Eagle Creek. Founded in 1975, they are specialists in luggage, backpacks and gear focused on adventure travel.
Altitude Sports partners with Smartwool to present new Ultralite line
“Get Smartwool: spend the summer in Merino performance apparel”

A conversation with artist and outdoor activity enthusiast Joel Fuller will show you why.
Katy Bond Named CEO of Rocky Mountain
Katy Bond has been appointed CEO of Rocky Mountain.
The new is now live.✨
The CSGA is excited to launch, in conjunction with Naylor Associations Solutions, our new website. Our new look is only a highlight to the new features our website can offer.
Columbia Sportswear posts increase in Q1 sales and earnings
Net sales at Columbia Sportswear Company increased 22 percent to 761.5 million dollars from the comparable period in 2021.
Asics Metaspeed Takes Personalization To Next Level
Asics has updated its Metaspeed series taking the product’s personalization to the next level.
La Corde?e, a pioneer Quebec-owned and operated company specializing in the outdoor industry for almost 70 years, is officially opening a new concept store in Quebec City on April 21, 2022.
Dahlgren Socks launches new S22 collection
Dahlgren has launched their spring 2022 collection and are growing the line once again this season with new heights, colors and thicknesses. The alpaca, merino and synthetic mix takes the best of all worlds and makes the socks a great choice for anyone looking to capture uplifting experiences.
The Canada Sport and Entertainment Expo is a one-day in-person event on Tuesday May 31st, 2022 in partnership with the U SPORTS Annual Meeting and Conference at the Lord Nelson Hotel and Suites in Halifax, Nova Scotia.
Female-Empowered Cycle Wear Brand PEPPERMINT Cycling Co. Launches All New Collection with Higher-Performing Materials and Designs, and One Local Artist-Designed Print
Montreal April 20, 2022 - Known for performance and fashion-forward textiles designed specifically for female cyclists, Montreal-based PEPPERMINT Cycling Co. is set to release a new sustainable-certified collection that pushes the boundaries of performance and design, which includes one artist-designed print, the Wildroad print, created by Ame?lie Lehoux.
Tecnica Footwear Expands MAGMA Series With the Addition of a Synthetic Mid-Cut Hiker
One of the lightest multi-functional boots on the market, the MAGMA S MID GTX is as stable, grippy, and durable as a sturdy hiking boot, but its materials and construction make it fast and versatile like a trail runner. The anatomically shaped last more closely matches the shape of the foot, delivering a precise fit out of the box that can be even more dialed in with the integrated lacing system. The mid-cut boot features a synthetic upper with a GORE-TEX liner for that ideal combination waterproof/breathable protection, and the thoughtful outsole design, inspired by MTB enduro tires, provides optimal grip on all surfaces regardless of conditions.