Shimano Canada Limited is a global company offering the world’s sporting community with top labels and brands including Shimano, LAZER, PRO Bikegear, Bikefitting.com, G. Loomis and Power Pro. We are seeking an individual who is passionate about cycling to join Team Shimano as Retail Marketing Support for the bicycle division in Canada. This position will be based out of our sales office located in Peterborough Ontario.
 
Our mission is to promote health and happiness through the enjoyment of nature and the world around us. We are dedicated to building closer relationships between people, nature, and bicycles. Through providing high-quality and high-performance components for different types of bicycles: ranging from bicycles for the world’s top racers to daily users.
 
To do this effectively, we rely on our excellent team of employees: diverse in talent, interests and backgrounds. If you feel you can bring talent, innovation, and enthusiasm to our workforce, then please consider the following opportunity.
 
POSITION SUMMARY
Reporting to the Go-To-Market (GTM) Manager, the Retail Marketing Support position assists the marketing team with focused efforts on supporting Canadian Independent Bicycle Dealers (IBD).
In this role, you will be responsible for supporting our retail network through strategic in-store and digital activities that are aligned with the overall marketing and sales strategies. In-store support includes POP displays, graphic installations, and merchandising support for Independent Bicycle Dealers (IBD). Digital activities include creating and publishing dealer B2B banners, newsletters, and leading the Locally platform program.
Other key accountabilities of this role include:
 
BUDGET MANAGEMENT

• Oversee and maintain the Retail Support segment of the marketing budget.
• Daily maintenance of the Retail Support budget.
• Provide monthly and quarterly budget reports to the GTM Manager.
• Retail Support segment of the marketing budget focuses on two key areas: delivering on retail support projects from inception through to completion, and supporting Sales Agency Co-Op Seeding, for all owned and distributed brands, ensuring alignment with key sales objectives

 
PROJECT PLANNING & CONTENT CREATION

• Develop an annual foundation plan to align key sales objectives with retail support initiatives.
• Develop a full year Retail Support calendar for IBD communications; B2B banners, and retailer newsletters.
• Lead Retail Support projects including working with graphic vendors from inception through production and delivery to customers.
• Maintain dealer facing merchandise, swag, and similar programs. Includes sourcing, ordering, receiving of items, inventory maintenance and managing the process for sales representatives to order such items.
• Act as project lead for Canadian IBD’s with regards to the Locally program.
• Act as project lead for the Canadian SHIMANO SERVICE CENTER (SSC) Program.

 
REPORTING & PROCESSING

• Create and maintain dashboards to measure the success of new and existing retail sales programs.
• Clearly communicate sales actions, programs and goals to all sales representatives.
• Ensure sales representatives operate within the framework of the Shimano Retail Support programs, including adhering to the requirements and policies outlined in such programs.
• Processing GTM orders as requested, including sports marketing, sale samples, media, etc.
• Manage image assets for Independent Bicycle Dealer (IBD) digital support.