Sketchers To Become Pickleball Sponsor
SGB
Friday, May 27, 2022
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Section: Industry News




Sketchers To Become Pickleball Sponsor

League Pickleball (MLP) have entered into multi-year agreements that make Skechers the official footwear company of each organization.

Thursday, a formal announcement was made at the Franklin New York City Open, the APP Tour event taking place this Memorial Day weekend at the Billie Jean King National Tennis Center in Flushing Meadows.

“We are very excited to welcome Skechers into the APP Tour, USA Pickleball and MLP families, and we look forward to a long and successful partnership,” said Drew Russell, executive vice president of Intersport, an equity partner of the APP Tour and collaborative partner of USA Pickleball and MLP. “Their commitment to pickleball demonstrates the sport’s incredible power and growth. We are excited to align with a fantastic brand that will drive new audiences to our wonderful game.”

“We introduced Skechers Pickleball footwear just last month in Florida and received an overwhelmingly positive response with our first pairs quickly selling out at the event,” said Michael Greenberg, president of Skechers. “People are clearly excited to play in our new Skechers Viper Court with the signature comfort, performance and innovation that they know and love from Skechers. That’s why we’re fully committed to this fun and exciting sport and driving that point home through an expansive triple partnership with the APP Tour, MLP and USA Pickleball. We look forward to helping promote and grow the sport together, and along with it, this new pillar in our business.”

Photo courtesy Skechers

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