Tecnica Group Canada announces representation change in Alberta, Saskatchewan, Manitoba, and Lakehead regions
Thursday, November 10, 2022
by: Tecnica Group

Section: Member News


Montreal, Canada – November 9th, 2022 – Tecnica Group Canada is excited to announce Tristan Wheaton as the territory manager for the Blizzard Tecnica, Nordica, Rollerblade, and Tecnica Outdoor brands in Alberta and the prairie provinces.

Recently, Dave Frick of Dave Frick Sports Services announced his plans to pursue a different professional direction and dissolve his sales agency. We want to acknowledge and thank Dave for his services and dedication to Tecnica Group Canada over the past 13 years. We wish Dave all the best in his new endeavor.

As such, we have consolidated the Alberta territory, and therefore Rob McDonald (Northern Alberta) will no longer represent Nordica & Rollerblade as of December 1st, 2022. We want to acknowledge and sincerely thank Rob for his services with Tecnica Group Canada and we wish him success in his future endeavors.

Considering this change, it was clear that Tristan Wheaton, who has been working on Dave’s team for the past ten years, was the perfect fit. Triston’s knowledge of the Tecnica Group brands, his established retail relationships, and his motivation to exceed the expected service levels of our partners give us great confidence. Triston is an avid outdoor enthusiast and loves spending time in the mountains with his partner Micayla and his dog Stanley.

Tristan is thrilled to take on this role and shared, “After ten years of traveling the territory for Tecnica Group in tech and sub-rep positions, I’m extremely excited to take on the principal role. The success that Tecnica Group brands have experienced across North America in recent years has been an incredible, humbling, and gratifying experience. I’m certain the best is yet to come, and I look forward to another snow-filled winter!”

Please join us in congratulating Tristan on his new role as Territory Manager for Alberta and the Prairie Provinces.

You can reach Tristan Wheaton at:
Tristan Wheaton, tristan.wheaton@outllook.com, 403.431.1393

About Tecnica Group Canada
Tecnica Group Canada is a global leader in outdoor footwear, in-line skates, and ski equipment and 
its portfolio includes some of the most famous brands in the sector: Tecnica (ski boots and 
footwear), Nordica (skis and ski boots), Blizzard (skis) and Rollerblade (in-line skates).

Patrick Mitschuinig                  Martin Lafleur
National Sales Manager         National Sales Manager
Blizzard Tecnica                     Nordica and Rollerblade
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