Sports Excellence Announces New Teammate
Friday, October 14, 2022

Section: Member News

Sports Excellence is excited to announce the addition of Mr. Steve Rixe to the Sports Excellence Head Office Team as Director of U.S. Retail Development.

Steve Rixe joins the Sports Excellence Team with over 30 years of experience in the sporting goods industry, 22 of which were spent at CCM. Rixe has been the Senior US Sales Manager at CCM for the past 9 years, overseeing the U.S. Independent Retail Network.

Rixe brings experience and knowledge of the independent U.S. retail network that is sure to beneficially impact the Sports Excellence network at large. Rixe will report directly to Jamie Coughlin, VP of Retail Performance.

“We are proud, thrilled, and honoured to have Steve join our Team. We are confident that he will both bring our U.S. Network together and elevate their respective businesses; that has been his reputation for many years!” – Jamie Coughlin, VP of Retail Performance, Sports Excellence Corporation.

As the Director of US Retail Development, Rixe will be challenged to galvanize our existing US members in the short term and to grow the U.S. Sports Excellence retail network in the long term. Rixe, always known as Coach, stemming from his history as a former high school teacher and football and hockey coach, sees himself as a partner of his retail network and looks to exploit that mindset with Sports Excellence and the Network of Independent Members.

“My goal with Sports Excellence is to help our U.S. members get better, become more successful, and help navigate the challenging world of the sporting goods industry today. I look forward to this new challenge and to representing Sports Excellence in the United States.” Steve Rixe.

Rixe will be working out of the Sports Excellence Minnesota-based office effective October 10th, 2022 and will be present at the Sports Excellence Hockey Congress in Toronto from October 24th to October 26th, 2022.

About Sports Excellence Corporation

Your family is unique, and so are we.

Founded in 1950, Sports Excellence represents #200Strong independent retailers offering local service for real communities across Canada and the United States. When you shop local, you’re investing in friends and neighbours who are building the future of your hometown.

Every interaction is our chance to pair the right athletic gear and apparel with your fitness goals. But more than that, it’s an opportunity for us to connect, and provide a personalized experience you simply won’t find anywhere else. In store or online, we bring the knowledge, vast product selection and customized service your family needs to get out there and play.

Want to know more about Sports Excellence and our Team? Send us an email at or visit our website

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