Thursday, April 28, 2022
by: La Cordee

Section: Member News


Montreal, QC April 21, 2022 La Cordée, a pioneer Quebec-owned and operated company specializing in the outdoor industry for almost 70 years, is officially opening a new concept store in Quebec City on April 21, 2022.

Located at 405 rue Saint-Joseph Est, in the heart of the Saint-Roch district in downtown Quebec City, the new location covers 13,000 square feet and is designed to energize the shopping experience by inviting consumers to test products in different spaces. La Cordée has put the customer at the heart of the store’s narrative, in which every component has been conceptualized to recreate an experience in nature. This includes a test bench for shoes, a climbing wall for children, a test area for climbing shoes, as well as cycling, cross-country skiing and hiking workshops. The store is designed to highlight the centre lounge that encourages customer interactions and allows the community to come together around a common passion: outdoor activities.

“The opening of this new store highlights our company’s ambition to be the leader in the outdoor experience in Quebec,”

explains Cédric Morisset, President of La Cordée. “Our new space is both innovative and welcoming and will be an emblematic place for the adventure-loving community in Quebec.

Imagined by the firm GH+A Design Studios, the design of this new store is inspired by the warm atmosphere of an urban chalet and emphasizes natural materials, such as wood and canvas. The history of the company and its passion for peaceful and timeless Quebec landscapes are illustrated through photos by photographer Alexandra Côté-Durrer from the Laurentians.

La Cordée is not only revitalizing a unique store experience, but has also invested in a new design for its website and a new e-commerce platform. Greater navigation fluidity and implementing an order pick-up service in stores will simplify the customer journey and deepen the omnichannel offer.

Since the acquisition of La Cordée by Mach Capital in September 2020, the company has completed the initial phase of its improvement strategy and transformation plan by making significant investments in the company's operations, including the creation of a distribution center, the imminent redesign of the website and the new store opening in downtown Montreal, scheduled for fall 2022.


La Cordée is a family of five outdoor clothing and equipment stores that specialize in camping, skiing, cycling and mountain sports. Passionate about adventure, La Cordée’s team of specialists is proud to share its expertise and technical expertise with outdoor enthusiasts of all levels for almost 70 years. La Cordée’s staff are avid enthusiasts and practitioners of a variety of outdoor activities, including running, cycling, climbing, kayaking, canoeing, hiking, alpine touring, telemark skiing, cross-country skiing, camping, and travelling. The company’s 400 highly specialized staff members also benefit from additional training received in-house and from its many suppliers. The company, mainly attentive to the well-being and comfort of its customers in their moments of escape, is anchored around three main values: respect, passion, and environment. Learn more at and join the La Cordée universe by following @lacordee. 

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