Sports Excellence Corporation Launches Exclusive In-House Brand: EOS – Essence of Sport
Thursday, September 22, 2022
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Section: Member News







Montreal, Canada, September 22, 2022 - Sports Excellence is gearing up for an exciting Back to Hockey 2023 season with the launch of their exclusive private label brand, EOS – Essence of Sport.

The EOS line made its debut in September 2022 with a bold new baselayer and accessory line. Shirts, pants, jocks, bags, socks, and skate soakers are all included in the lineup.

“EOS, inspired by Greek mythology, translates into the ability of flight, and the ability to harness titanic energy - something athletes of all sports master. The Goddess of Dawn and the Goddess of Dew and Frost coming together in one. The brand consists of gear made for sports played on all terrains, and at all levels”
– Dahlila Ricci / Director of Marketing and Ecommerce, Sports Excellence.

When designing the line, performance and sustainability were at the forefront of the product development team. EOS is designed using selected eco-friendly materials and is presented in minimal one-tone recyclable packaging. Sports Excellence aims to reduce their carbon footprint and be a market leader in creating sustainable sporting goods.


This line will be a true market disrupter with its “priced for all players” approach. This allows an access point to top-notch affordable gear.

“We are committed to doing our part in ensuring this game remains accessible to all. That’s why we are
introducing a sleek-looking, sustainable baselayer product line for both male and female players of all
ages. These products will enhance performance all the while being extremely competitively priced.” – Neil
Barrette / Senior Category Manager, Sports Excellence


EOS products are now available on www.sportsexcellence.com and in your local Sports Excellence store.

About Sports Excellence Corporation

Your family is unique, and so are we.

Founded in 1950, Sports Excellence represents #200Strong independent retailers offering local service for real communities across Canada and the United States. When you shop local, you’re investing in friends and neighbours who are building the future of your hometown.

Every interaction is our chance to pair the right athletic gear and apparel with your fitness goals. But more than that, it’s an opportunity for us to connect, and provide a personalized experience you simply won’t find anywhere else. In store or online, we bring the knowledge, vast product selection and customized service your family needs to get out there and play.
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