Jets welcome Canada Life as first-ever jersey patch partner The partnership is part of the NHL's new Jersey Advertising Program
Friday, September 16, 2022
by: NHL

Section: Member News

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WINNIPEG, Sept. 16, 2022 - Official Winnipeg Jets Adi-Pro jerseys will proudly display the Canada Life patch positioned on the upper right chest area of both home and away jerseys beginning in the upcoming 2022-23 season as part of a multi-year jersey patch partnership. The partnership is part of the NHL's new Jersey Advertising Program which begins with the 2022-23 NHL season.

"As one of our country's most enduring companies, Canada Life is honoured to build on our partnership with one of Canada's most beloved sports teams, the Winnipeg Jets," said Paul Mahon, President and CEO of Canada Life. "This first-of-its-kind partnership deepens our already strong relationship with True North Sports + Entertainment both on the ice and in support of our communities."

The jersey patch partnership builds on True North Sports + Entertainment's long-standing relationship with insurance company Canada Life, most notably as the venue naming partner of the Jets' home, Canada Life Centre, since July 1, 2021, as well as by being a proud supporter of many Winnipeg Jets and Manitoba Moose community initiatives.

With its head offices located in Winnipeg for more than 130 years, Canada Life is a true Winnipeg success story with a local heritage and community commitment that aligns with the legacy of Winnipeg's NHL team. Canada Life and True North share many core values including a dedication to creating positive community impacts and a commitment to giving back.

"We are proud to evolve our long-standing partnership with Canada Life and further emphasize our organizations' shared community commitment by growing the Canada Life-Winnipeg Jets connection in this very visual way on our Winnipeg Jets jerseys," said Norva Riddell, Sr. Vice President, Partnerships & Premium Service with True North Sports + Entertainment. "It is only fitting that the Winnipeg Jets jersey patch represents a Canadian organization with as much local connection and history as our team itself, and that values community in the way that we strive to do at True North."

The Canada Life patch will be available as an add-on exclusively for official Adi-Pro jerseys for fans wanting the authentic player-worn look. Patches will only be available at Jets Gear retail stores. As a proud supporter of the True North Youth Foundation's Camp Manitou, and having already contributed $100,000 to its capital campaign to bring campers new experiences and new spaces in which to build relationships, Canada Life is also pleased to make a $20 donation for jerseys sold with the Canada Life patch to help send deserving children to camp in 2023.

The Winnipeg Jets 2022-23 season kicks off with pre-season games on Sept. 27, Oct. 1 and Oct. 5 before the regular season Home Opener presented by Canada Life on Oct. 14 vs. the New York Rangers.

The full season schedule is available at For tickets visit

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