Altitude Sports Names Entrepreneur Raff Paquin CTO
Friday, September 9, 2022

Section: Member News

                                                                                                                                For immediate release

Altitude Sports Names Entrepreneur Raff Paquin CTO
MONTREAL, September 6, 2022 — Altitude Sports is delighted to announce the appointment of Raff Paquin as Chief Technology Officer (CTO), the leader of the Product and Technology departments. His main order of business will be to pursue technological evolution in order to allow Altitude Sports to continue to be a leader in customer experience. He will contribute to the growth of Altitude Sports’ Marketplace, the continuous renewal of the technological infrastructure, as well as development in different markets.
“Raff is a benchmark in terms of technology on the Canadian entrepreneurial scene and it is both a source of pride and an asset for Altitude Sports to be able to benefit from his expertise in the areas of e-commerce, retail, and application development, which are cornerstones of Altitude Sports. Raff joined the advisory board of Altitude Sports in 2011 when Maxime Dubois and I had just acquired the company. Since then, his contributions have always been exceptional; therefore, it is with great enthusiasm that we welcome him as Chief Technology Officer” — Alexandre Guimond, co-CEO.
Raff Paquin began his e-commerce journey as Chief Technology Officer during the early years of Frank & Oak’s high growth period. He continued his career at Lightspeed Commerce Inc.  where he was in charge of e-commerce strategy and data science. He then founded his start-up Return Magic, which he developed for five years. When Return Magic was bought by Shopify in 2018, he accepted a leadership role with the Canadian tech giant. During this period he was involved in various advisory and executive committees. He is also an angel investor in the Canadian technology world and recently completed his executive MBA at Oxford University.
About Altitude Sports
Altitude Sports is Canada's e-commerce leader, working and playing at the intersection of fashion and the outdoors. Founded in Montreal in 1984, the company offers best-in-class advice on premium gear and technical apparel, a members-only benefits program, and a curated selection of products for outdoor adventures and urban pursuits.
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For more information, photos or interview requests:
Marie-Hélène Choquette Zaurrini, Altitude Sports,
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