Callaway Golf Company announced plans to change its corporate name to Topgolf Callaway Brands Corp. The change follows the company’s merger with Topgolf in 2021.
“We are excited to introduce Topgolf Callaway Brands, which better acknowledges our long-term strategic path forward while emphasizing our unique and dominant leadership in the modern golf space,” commented Chip Brewer, president and CEO. “With the change, our new corporate identity will reinforce the opportunities anchored in our strong heritage business and, at the same time, build important awareness for our strategic shift towards exciting new ventures in the modern golf and active lifestyle segments. We believe that Topgolf Callaway Brands simultaneously communicates robust growth and change along with stability and strength.”
The company expects the corporate name change to be effective on or about September 6, 2022.
In connection with the change, effective on or about September 7, 2022, the company also intends to change its ticker symbol on the New York Stock Exchange from “ELY” to “MODG” to reflect its leadership position in the modern golf ecosystem.
After the corporate name change, each brand will “retain its unique identities and go-to-market strategies.” Topgolf Callaway Brands will continue to be led by the current management of Callaway Golf Company.
The company’s brands include Topgolf, Callaway Golf, TravisMathew, Toptracer, Odyssey, OGIO, Jack Wolfskin, and World Golf Tour (WGT).
Photo courtesy Callaway