Hudson’s Bay and Mountain Equipment Company (MEC) announced the launch of MEC shop-in-shops in three Hudson’s Bay GTA locations, including Yorkdale and Square One Shopping Centres and its flagship store on Queen Street in Toronto.
Opening this fall, the MEC shops at Hudson’s Bay will feature a curated assortment of gear, footwear and apparel. Later in the season, an extended MEC offering is set to debut on TheBay.com.
“We’re proud to be joining forces with Hudson’s Bay to help more people get outside,” said Eric Claus, CEO and chair of MEC. “There are many connections between the two brands, from our aligned values to our deep roots in Canadian culture and local communities. Ontario has an abundance of wild spaces ideal for hiking, camping and climbing, and we’re looking forward to helping new customers and members gear up for their epic adventures.”
Each shop-in-shop will be located in Hudson’s Bay and mirror the MEC experience at its 21 standalone stores. The shops will feature outdoor gear, footwear and apparel from Scarpa, Salomon, The North Face, and Black Diamond alongside its in-house MEC Label.
“We are delighted to partner with MEC to bring their more than 50 years of expertise in this category to our customers, who share the same passion for outdoor activities,” said Wayne Drummond, president, Hudson’s Bay. “The MEC experience at Hudson’s Bay will offer a sense of adventure and discovery to help equip shoppers for wherever their outdoor excursions take them.”