Global retail sportswear giant adidas plans to launch its first branded Terrex store in North America in November in the Kitsilano area of Vancouver.
Lesley Hawkins, VP Retail for the company, said globally the first Terrex branded store opened in Munich, Germany in November 2021.
Terrex is adidas’ outdoor brand with an extensive product assortment of footwear, apparel, and accessories.
“Why Vancouver? Because it is absolutely the home of the outdoors. There are more consumers engaged in the outdoors every day in the Vancouver market, as they enjoy an unbeatable array of amenities including numerous outdoor parks, the mountains and the ocean on their doorstep,” said Hawkins.
Terrex Kitsilano Digital Footwear Wall (Rendering: adidas)
Terrex Kitsilano Front Facade (Rendering: adidas)
“The location we have chosen on West 4th in Kitsilano is a very busy destination for the young urban outdoor enthusiast.”
The store will be just under 2,300 square feet.
Hawkins said adidas has a core belief that through sport we have the power to change lives.
“And Terrex is really that invitation for everybody, no matter the body, to embrace a really connected, conscious and adventurous life in nature. Terrex is really an inclusive and inspiring companion to allow you to enjoy and experience the outdoors from start to finish,” she said.