OLG AND THE NBA ANNOUNCE PROLINE SPORTSBOOK AS AN OFFICIAL PARTNER OF THE NBA IN ONTARIO
Thursday, June 30, 2022
by: OLG

Section: Member News




TORONTOJune 22, 2022 /CNW/ - Ontario Lottery and Gaming Corporation (OLG) and the National Basketball Association (NBA) are celebrating the 2022 NBA Draft presented by State Farm by announcing that OLG's PROLINE sportsbook is now an official partner of the NBA in Ontario. For the first time, PROLINE bettors can wager on the NBA Draft, which will air on Sportsnet and TSN on Thursday, June 23 at 8:00pm ET.

Under the new multiyear deal, OLG and the NBA will also create unique experiences on PROLINE+, OLG's online sportsbook, and through its retail PROLINE offering, available at nearly 10,000 outlets in Ontario.

This latest partnership builds on the successful relationship between the two organizations, which has brought exclusive, co-branded experiences to fans for years, including NBA Winners' Corner presented by OLG and NBA Films for Fans created with OLG.

"Continuing our partnership with an incredible organization like the NBA will help OLG create new excitement and opportunities for basketball fans on PROLINE+ and PROLINE at retail," says Dave Pridmore, OLG's Chief Digital and Strategy Officer. "We're thrilled to offer wagering on the NBA Draft for the first time while bringing our valued sports bettors even closer to the game through exclusive content and gameplay."

"This expanded relationship marks the latest iteration of our deeply valued long-term relationship with OLG," said Kuljeet Sindhar, NBA's Associate Vice President, International Gaming & Data Ventures. "We are delighted to continue to work together with OLG to innovate around the fan experience in a new era for Ontario sports betting."

As part of the deal, OLG will continue to utilize NBA betting data, integrate official league marks and logos into select products and collaborate with the NBA on a variety of engaging basketball content for OLG's customers across its sports betting, lottery and iGaming product lines.

OLG has a globally recognized responsible gambling program – PlaySmart – featuring a range of online player tools and educational materials that enable players to engage in positive play that is customized to their preferences and needs.

About PROLINE and PROLINE+

100% of the proceeds generated through PROLINE and PROLINE+ are reinvested in the province to improve the quality of life for all Ontarians. When you play PROLINE and PROLINE+, you play for Ontario.

You must be 18 years of age or older to play the new PROLINE in-store at retail locations and 19 years of age or older to register and play PROLINE+ online. 

OLG is a trusted source for world-class gaming entertainment for Ontarians.

About OLG

OLG is a crown agency that contributes to a better Ontario by delivering great entertainment experiences for our customers. Acting in a socially responsible way, OLG conducts and manages land-based gaming facilities; the sale of province-wide lottery games; Internet gaming; and the delivery of bingo and other electronic gaming products at Charitable Gaming Centres. OLG is also helping support the horse racing industry in Ontario. Since 1975, OLG has provided approximately $55 billion to the people and Province of Ontario to support key government priorities like health care; the treatment and prevention of problem gambling; and support for amateur athletes. Each year proceeds from OLG's operations also support host communities, Ontario First Nations, lottery retailers and local charities across the province.

Play for Ontario
100 per cent of OLG's proceeds are invested in Ontario
OLG.ca

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