Altitude Sports raises over half a million dollars since 2017 through semi annual Alti Action fundraising initiative
Tuesday, June 21, 2022
by: Altitude Sports

Section: Member News

Altitude Sports returned in May with its semi-annual Alti Action initiative, a fundraising program where customers can join the brand in giving to organizations that support the brands’ core values – living harmoniously with nature, promoting equity, and championing diversity environment, youth, and diversity. Customers who donate $15 to a partner organization receive 30 Alti-Dollars applicable on future purchases at to be used at any time.
The recent initiative helped raised over $58,000, allowing Altitude Sports - with the help of its customers – to donate over $580,000 since the program's launch in 2017. This season’s program gives funds to four partners:
  • Canadian Red Cross (for the first time), who help people and communities in Canada and around the world in times of need and support them in strengthening their resilience.
  • Trans Canada Trail,  who promote and assist in the development and use of Trans Canada Trail.
  • Zero Ceiling, a non-profit committed to ending youth homelessness in B.C. by offering no-cost outdoor adventure day camps for young people experiencing or at risk of homelessness.
  • Pour 3 Points, who support youth from underprivileged neighbourhoods helping them gain the skills to succeed in school and life, training sports coaches to become life coaches.
Customers can look forward to the next Alti Action fundraising program which will be held in September 2022.

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